Apple is rethinking its ambitious plans to introduce an AI-powered health coach, according to one Bloomberg report by Mark Gurman, citing unnamed sources with knowledge of the company’s plans.
project, known inside Apple as MulberryFirst reported last year, the company was expected to bring together health-related AI features in the form of coaches or assistants. But now, Bloomberg reports that project will be divided into separate features introduced over time, as it has done with tools like sleep apnea And hearing test Added to Apple Watch and Apple AirPods.
An Apple representative did not immediately respond to a request for comment.
Bloomberg’s sources point to a change in leadership on Apple’s health technology. Veterans Services chief Eddie Cue is overseeing those projects and addressing pressure from competitors moving into the health space, including Ora and Peloton as well as tech giants like Google and OpenAI, which just launched chatgpt health.
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It was also said that Apple has created a studio for a revamped healthcare app that will include virtual and video wellness instructions and integration with existing health tools and Apple devices. According to Bloomberg, it’s likely that some of that content and software will still be released publicly, just not in one package.
