Where ‘science’ meets ‘stigma-free’: PHE and Kindra are changing the way women approach sexual health and well-being
Hillsboro, NC, 14 April 2026 /PRNewswire/ — PHE, Inc.., parent company of Adam and Eve and one of the country’s leading platforms in sexual health and wellness, today announced a strategic commercial partnership KindraA clinically backed consumer health brand that provides much-needed vaginal health and sexual wellness solutions. Rooted in patent-pending peptide technology, they provide life-changing relief without a prescription. Kindra significantly improves intimacy, confidence and quality of life through the stages – from fertility to postpartum to perimenopause, and from oral contraceptives to medication side effects to GLP1. Established as PHE’s “Official Partner for Vaginal Health and Wellbeing”, Kindra marks a significant expansion of PHE’s portfolio of science-backed offerings across its owned and operated platforms.
Under the agreement, PHE will carry Kindra’s entire product line into its distribution channels, including AdamEve.com and participating franchise locations, making meaningful investments in co-branded marketing campaigns designed to reach women at every stage of life. Complementing the commercial commitment, PHE will also hold a minority equity stake in Kindra – positioning the company not only as a distribution partner, but as a long-term investor in Kindra’s growth and success.
For PHE, this deal is a business commitment as well as a statement of direction. The company is actively positioning itself as a modern health and wellness platform – one that views sexual wellness not as an exclusive or taboo category, but as an essential dimension of whole-body health, intimacy, confidence and longevity. Joining forces with Kindra, whose products are based on more than 160 clinical studies and sampled by more than 7,000 board-certified medical providers, deepens PHE’s commitment to serving underrepresented wellness communities with the same rigor and care as any mainstream health category.
“For too long, sexual health has been treated as a separate category – whispered about rather than championed. That era is over.
PHE is laying the foundation for a world in which sexual well-being is integrated into mainstream care, commerce and conversations, standing side by side with mental and physical health.
Our partnership with Kindra is exactly the kind of collaboration that advances that mission: combining their clinical credibility and deep connection with women’s health with our distribution scale and marketing reach.”
– Lewis Broadnax, CEO, PHE, Inc.
Co-founded and led by Hasti Nazem and Afshan Dosani, Kindra has built a fast-growing direct-to-consumer brand on a simple but fundamental premise: vulvovaginal health is everyday health for every woman, not just a major concern. Similar to what CeraVe did for facial skin care, Kindra has positioned daily intimacy as an essential – what was once stigmatized is now mainstream.
Kindra’s patent-pending products are the first to incorporate peptide technology in intimate care, and are designed for women experiencing dryness, sensitivity, itching and discomfort at any stage or due to hormonal changes from medications and treatments. The company’s innovations address a broad spectrum of vulvovaginal conditions and have had a uniquely broad impact on consumer health education, from TikTok to changing health care system vaginal health protocols across the country.
“Kindra is on a relentless mission to deliver real innovation in women’s vaginal and sexual health, targeting root causes with clinically backed science. Addressing symptoms that impact millions yet remain undiagnosed, Kindra has earned the trust of 7,000+ medical providers by prioritizing education and accessibility.
“The partnership with PHE accelerates this mission by expanding access to effective, science-driven care and advancing sexual health as a fundamental pillar of women’s health care.”
– Hasti Nazam and Afshan Dosani, Co-CEOs, Kindra
Today’s announcement is the first in a series of strategic moves that PHE expects to make in the coming months as it continues to build its wellness brand model by partnering with brands that serve specific psychographic and demographic communities across the sexual and whole-body wellness spectrum. PHE is actively negotiating with potential partners in a variety of categories including hormonal health, intimacy technology, body literacy and longevity-focused self-care.
Companies and executives interested in exploring strategic partnership conversations with PHE are encouraged to reach out directly to Chief Strategy Officer Glenn Mersereau at gmersereau@phenc.com.
PHE, Inc. About this
PHE, Inc. is a modern health and wellness company and the parent company of Adam & Eve and Wild Secrets. Born out of a graduate school project at UNC’s Gillings School of Global Public Health, PHE has spent more than fifty years building one of the nation’s largest networks of sexual wellness retail locations and digital platforms—serving millions of consumers annually and advancing the idea that sexual health belongs in the mainstream wellness conversation.
Headquartered in Hillsboro, NC, the company is actively expanding its brand portfolio to reflect a future where intimate wellness is recognized as essential to whole-body health. Learn more here phenc.com
About Kindra
Kindra is a clinically-backed vulvovaginal health and wellness brand on a mission to normalize intimate self-care for women at every stage of life: from women experiencing dryness related to GLP-1 or postpartum changes, to women transitioning through perimenopause and beyond.
Formulated with estrogen-free, doctor-recommended ingredients and supported by over 160 clinical studies, Kindra’s product line includes patent-pending intimate moisturizers, lubricants, vulva-safe bath products and supplements, designed to soothe, hydrate and restore confidence.
Co-led by co-CEOs Hasti Nazem and Afshan Dosani, Kindra is redefining the meaning of caring for your whole body – improving intimacy, confidence and significantly enhancing the quality of life for women everywhere. Includes below waist. Learn more here Kindra.com
Contact: Katy Zwollein, Director of Public Relations, PHE, Inc. | 919.644.8100 x 3131 | 412045@email4pr.com
